D.I.C.E. Summit 2026 (“The Story Ahead”) lands in Las Vegas on February 10–12 and the timing feels unusually loaded for games. It’ll be my first DICE, and I’m going mainly to listen: what are leaders actually worried about, and what are they betting on next? I’m attending as Head of Client Partnerships – Americas at…
Recent headlines have branded Roblox a “paradise for predators,” pointing to lawsuits that accuse the company of corporate negligence in protecting children. As a father of two young kids, my immediate instinct is simple: delete the app and shield my children. But fear alone isn’t the answer. I want to approach this issue from two…
Luxury product configurators — digital tools that let clients co-create and visualize high-end products in real time — are reshaping how premium brands sell. In the luxury market, experience is everything. Today, as digital expectations rise, consumers no longer just want to purchase luxury — they want to co-create it. And that’s exactly what digital…
In today’s rapidly evolving digital landscape, clients seek immersive solutions that not only captivate but also deliver tangible results. With the immersive technology market projected to grow from $41.28 billion in 2025 to $270.85 billion by 2034, it’s imperative to understand and align with client expectations. Purpose Over Platform Clients prioritize the why over the…
Platforms like Roblox and Fortnite have become essential destinations for brands looking to innovate, connect with younger audiences, and diversify their business models. But from a corporate perspective, are these gaming metaverses truly safe spaces, or do they present significant risks? Why Should Brands Invest in Fortnite or Roblox? Direct Access to Young Audiences: Roblox,…
Immersive technology — including AR, VR, and XR — is rapidly transforming industries across Latin America. From education to e-commerce, these innovations offer more engaging and personalized experiences. However, their widespread adoption also raises significant data privacy challenges. The Growth of Immersive Tech in Latin America According to a NTT DATA and MIT Technology Review…
Immersive technology — encompassing augmented reality (AR), virtual reality (VR), and extended reality (XR) — is transforming industries worldwide. But while much of the spotlight has been on tech hubs like the U.S. and Europe, emerging markets are rapidly becoming the true epicenter of immersive innovation. 1. Mobile-First Economies Are Accelerating AR and XR Adoption…
In today’s experiential marketing landscape, it’s no longer enough to simply tell a good story. Audiences now seek immersion — moments where they don’t just hear a story, but actually live it. This shift from passive consumption to active participation lies at the heart of immersive storytelling. What is Immersive Storytelling? Immersive storytelling is all…
The way customers interact with brands is evolving rapidly, and virtual showrooms are at the forefront of this transformation. By leveraging VR, AR, and interactive 3D environments, businesses can create virtual storefronts where customers explore, customize, and purchase products in ways that traditional e-commerce simply can’t match. The Rise of Virtual Showrooms More than 74%…
The metaverse is no longer a futuristic concept — it is rapidly becoming a business necessity. Companies that embrace the metaverse will have a significant edge in customer engagement, remote collaboration, and new revenue streams. The Metaverse Market is Booming The global metaverse economy is projected to exceed $600 billion by 2025 (Bloomberg Intelligence). Nike…