Navigating Data Privacy in the Age of Immersive Tech in Latin America
Immersive technology — including AR, VR, and XR — is rapidly transforming industries across Latin America. From education to e-commerce, these innovations offer more engaging and personalized experiences. However, their widespread adoption also raises significant data privacy challenges.
The Growth of Immersive Tech in Latin America
According to a NTT DATA and MIT Technology Review report, 56% of companies in the region have already implemented VR and AR solutions. The Latin American VR market is projected to reach $721.69 million by 2034, with a 6.8% CAGR from 2025 to 2034.
The Data Privacy Challenge
Immersive technologies collect and process vast amounts of personal data, including biometric and behavioral information. A notable case in Chile saw Worldcoin collecting iris biometric data from over 200,000 people in exchange for cryptocurrency — many did not fully understand the terms and conditions.
The Regulatory Landscape
While Brazil has adopted comprehensive laws such as the LGPD (modeled after the GDPR), other nations still lack clear regulations. Latin American countries must modernize their legal frameworks and align them with international standards to fully realize the potential of immersive technologies while safeguarding user privacy.