Reflexiones sobre co-desarrollo, partnerships en la industria del gaming y el futuro de la producción AAA en Latinoamérica.
D.I.C.E. Summit 2026 (“The Story Ahead”) lands in Las Vegas on February 10–12 and the timing feels unusually loaded for games. It’ll be my first DICE, and I’m going mainly to listen: what are leaders actually worried about, and what are they betting on next? I’m attending as Head of Client Partnerships – Americas at…
Recent headlines have branded Roblox a “paradise for predators,” pointing to lawsuits that accuse the company of corporate negligence in protecting children. As a father of two young kids, my immediate instinct is simple: delete the app and shield my children. But fear alone isn’t the answer. I want to approach this issue from two…
Platforms like Roblox and Fortnite have become essential destinations for brands looking to innovate, connect with younger audiences, and diversify their business models. But from a corporate perspective, are these gaming metaverses truly safe spaces, or do they present significant risks? Why Should Brands Invest in Fortnite or Roblox? Direct Access to Young Audiences: Roblox,…
Game engines like Unreal Engine and Unity are the backbone of the gaming industry. But beyond creating games, these engines generate powerful metrics that provide invaluable insights into user behavior and product performance. By leveraging these data points, businesses can enhance product development across industries. 1. User Interaction Insights: Decoding Customer Preferences Game engines track…
In the gaming industry, success isn’t just about stunning graphics or captivating storylines. Metrics play a critical role in understanding how players interact with games and what drives them to return. These same insights are now transforming the way businesses design immersive marketing experiences. The Rise of Gaming and Immersive Technologies The gaming industry has…